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ONE OF SEVEN WAYS OF SEEING

Heuristics

Make useful decisions when time and information are limited.

510 ideas to exploreArranged from A to Z
Heuristicsintermediate

Respect for Time and Nondemonstrative Knowledge

Taleb favors practices with long records of survival when short observation periods can hide rare failures. He argues that those proposing to disturb a complex system should bear the burden of proof; longevity is a heuristic rather than proof of safety.

economics · statistics↗
Heuristicsintermediate

Result Mining

Before clicking a search result, examine the URL, title, and snippet to quickly assess the source's authority and relevance. This practice, called result mining, saves time and improves search efficiency.

technology · education↗
Heuristicsintermediate

Reversal (thinking tool)

Reversal is a creative thinking technique where you reverse a situation or its aspects to generate new perspectives and ideas, even if the reversal seems ridiculous.

business · education↗
Heuristicsintermediate

Reversal Procedure

A lateral thinking technique that involves deliberately reversing a conventional assumption or viewpoint to escape standard patterns of thought, often leading to new insights or solutions.

business · education↗
Heuristicsbeginner

Reversal Thinking

A creative thinking exercise where individuals generate alternative perspectives by reversing a given situation in as many ways as possible, then categorizing the types of reversals.

education · psychology↗
Heuristicsintermediate

Rotation of attention

A heuristic that involves deliberately shifting attention to different features of a situation to gain new insights, especially when natural focus may be misleading, by using methods like reversal, listing features, and systematic rotation.

science · business↗
Heuristicsintermediate

Rules and Filters

Rules set boundaries for decisions, filters screen alternatives, and checklists help us remember critical steps. Their usefulness depends on evidence, the costs of mistakes, and a clear goal; none removes the need for judgment.

science · statistics↗
Heuristicsbeginner

Sanity Check (Plausibility Heuristic)

The technique of comparing the output of a mechanical process against real-world constraints. It prevents blind acceptance of absurd results (like -4 grams of water) by forcing a contextual evaluation of the outcome.

education · mathematics↗
Heuristicsbeginner

Sanity Testing

After using any analytic structuring technique, perform a sanity check by asking whether the result makes sense. If not, reexamine or redo the analysis.

education · technology↗
Heuristicsintermediate

Satisficing

Satisficing is a decision-making heuristic where individuals accept an available option that is 'good enough' rather than searching for the optimal solution, due to constraints like time and cognitive capacity.

computer science · decision science↗
Heuristicsintermediate

Satisficing by Fast and Frugal Heuristics

Fast and frugal heuristics compare two options using a limited search for predictive cues. Minimalist and Take the Best are examples of simple rules for deciding which option is likely to score higher on a criterion.

decision science · statistics↗
Heuristicsbeginner

Scholarly Vibe Heuristic

A Google Scholar results page can provide a quick starting point for checking a claim. Look for relevant scholarly work and established institutions, then inspect what those sources actually say.

technology · history↗
Heuristicsintermediate

Selective Application of Statistical Reasoning

People sometimes apply statistical reasoning in everyday situations, but their use is selective and often overshadowed by the representativeness heuristic. Examples include intuition about small samples and base rates in causal attributions, as illustrated by anecdotes and experimental findings.

science · statistics↗
Heuristicsintermediate

Self Anchoring and Adjustment in Speaking

Speakers initially plan utterances egocentrically (anchoring) and then adjust for their audience (adjustment), but this adjustment is often insufficient and can be disrupted by time pressure, revealing a dual-process model of audience design.

communication · psychology↗
Heuristicsbeginner

Self-Talk for Confidence

Confidence is not solely derived from achievements; it is also cultivated by how you internally frame past hardships. By recalling instances where you persevered through adversity, you reinforce your ability to handle future challenges.

psychology↗
Heuristicsintermediate

Seneca's Barbell

The barbell strategy is a bimodal approach that combines extreme risk aversion in some areas with extreme risk-taking in others, avoiding the middle to achieve antifragility by reducing downside risk and allowing upside from positive Black Swans.

decision theory · finance↗
Heuristicsintermediate

Serious Play

Serious play means making room for curious, low-pressure exploration within work or practice. The Feynman anecdote illustrates how following an interesting question can renew engagement. Play may help with boredom or a creative block, while exhaustion can also require rest or changes to working conditions.

science · business↗
Heuristicsbeginner

Set Goals

Setting realistic goals and breaking them into manageable steps helps resilient people cope with crisis situations by providing a clear path forward.

self-help · psychology↗
Heuristicsbeginner

Setting and Sticking to Goals and Deadlines

Breaking large projects into smaller, manageable steps with a visual timeline helps reduce mental clutter and improve goal achievement, applicable to tasks from professional projects to children's assignments.

business · education↗
Heuristicsbeginner

SIFT

SIFT stands for Stop, Investigate the source, Find other coverage, and Trace the claim to its original context. It turns questions about credibility into concrete steps for finding context before assessing a piece of online content.

technology · education↗
Heuristicsbeginner

SIFT (The Four Moves for Information Evaluation)

When encountering information online, first ask 'Do we know what we are looking at?' rather than 'Is this true?' SIFT is a quick heuristic (Stop, Investigate the Source, Find Other Coverage, Trace the Claim to the Original Context) to gain essential context before deeper analysis.

technology · education↗
Heuristicsintermediate

Similarity Heuristic (Appearance Equals Reality)

The similarity heuristic leads both animals and humans to equate appearance with reality, forming a cognitive shortcut innate at birth. This tendency is related to generalization in learning and is especially prominent in young children who confuse appearance and reality.

education · psychology↗
Heuristicsbeginner

Simple Shapes

Simple shapes provide recognizable visual metaphors for abstract concepts, helping you understand and remember them.

education · psychology↗
Heuristicsintermediate

Simplicity

Taleb argues that designers who bear the consequences of failure have a reason to keep systems simple. People rewarded for appearing sophisticated may instead add complexity whose costs fall on others.

economics · business↗
Heuristicsadvanced

Skin in the Game

Skin in the game means bearing a personal share of the consequences of your decisions. Taleb uses it as a test of accountability: who receives the gains, who absorbs the losses, and can the decision-maker shift costs onto other people?

politics · sociology↗
Heuristicsintermediate

Skin in the Ruling

Taleb uses Herodotus’s story of a corrupt judge to illustrate personal consequences for abusing authority. The practical question is how decision-makers can be accountable for misconduct and the effects of their choices.

politics · law↗
Heuristicsintermediate

Smart Heuristics

Smart heuristics are simple, fast, and frugal decision-making strategies that ignore information to make good decisions under uncertainty, contrary to the ideal of optimization. They demonstrate that less information can lead to better outcomes in many real-world situations.

science · business↗
Heuristicsbeginner

Social Adaptation Heuristic

People naturally adapt their behavior to one another in social interactions; this heuristic advocates making the right adjustment deliberately from the start to improve communication and outcomes, though it is not always perfect.

sociology · psychology↗
Heuristicsbeginner

Social Default

The social default is the human tendency to conform to social pressure and make decisions based on others' expectations rather than personal deliberation. A simple safeguard, like a mandatory waiting period before agreeing, can help overcome this bias.

business · psychology↗
Heuristicsintermediate

Social Norm Feedback

Thaler and Sunstein report that household energy comparisons reduced consumption by about 2% in the research they discuss, comparable to a temporary 11-20% price increase. Including feedback in regular bills kept the intervention inexpensive.

environment · sociology↗
Heuristicsbeginner

Source Types: Sharing, Reporting, and Research Sources

Distinguish who shared a claim, who reported it, who did the original reporting, and who conducted any underlying research. Each source plays a different role, and the depth of checking should fit what you plan to do with the information.

technology · journalism↗
Heuristicsintermediate

Spot the Phony: Uncertainty Principle Misuse

Taleb warns against invoking Heisenberg’s uncertainty principle as an explanation for limits of prediction in economics or politics. A scientific analogy needs a relevant mechanism; citing quantum physics does not establish one.

politics · sociology↗
Heuristicsintermediate

Spotting Empty Language and Science Abuse

When a claim borrows scientific terms, ask what they mean, what evidence supports the claim, and what result could show it is wrong. Technical language can describe a precise idea or disguise a vague one; the wording alone does not decide which.

education · science↗
Heuristicsintermediate

Stabbing at the Face

Musashi advises aiming at the face to provoke a defensive response, then attacking as the opponent moves. The strike may land at the face or elsewhere; the emphasis is on adapting while continuing the attack.

philosophy · psychology↗
Heuristicsintermediate

Stabbing at the Heart

Musashi recommends attacking directly with full resolve so hesitation does not give the opponent an opening. He allows for other approaches when the situation requires them.

sports · military↗
Heuristicsbeginner

Stand Up for Thinking

Regular physical activity can support clear thinking and brain health. Harrison makes the case for building manageable amounts of movement into daily life and choosing activities you can sustain.

education · psychology↗
Heuristicsintermediate

Stealth Transformation

A strategy for leaders to implement organizational innovations without triggering resistance from senior management by carefully managing communication and aligning with corporate values, as exemplified by Dave Marsing's approach at Intel's Fab 11.

management · business↗
Heuristicsintermediate

Stick to the Facts

In Erikson’s color typology, a Blue is described as preferring specific, factual feedback. He advises stating the performance issue directly, explaining the evidence and discussing improvements rather than burying criticism between unrelated compliments.

management · education↗
Heuristicsintermediate

Sticking to the Enemy Like Glue

This Musashi interpretation urges maintaining pressure during an attack so the opponent cannot recover. It emphasizes coordinated commitment of body and attention; the examples examine where that principle transfers and where continued pressure may be costly.

sports · military↗
Heuristicsintermediate

Sturgeon's Law

Sturgeon’s Law says that most work in any field is mediocre. Dennett draws a rule for fair criticism from this deliberately sweeping maxim: address a field’s strongest examples rather than treating its worst work as representative.

science · philosophy↗
Heuristicsintermediate

Substituting Questions

When faced with a difficult question, people often unconsciously substitute an easier related question and answer that instead. This heuristic can provide quick, adequate answers but sometimes leads to systematic errors.

decision_making · psychology↗
Heuristicsbeginner

Support Systems

Having a support system of friends, family, colleagues, or online groups can help you express emotions, gain new perspectives, and find solutions to problems.

psychology↗
Heuristicsintermediate

Surgeons Should Not Look Like Surgeons

Taleb argues that, when a profession reliably tests performance, sustained success despite an unpolished appearance can reveal ability that credentials and presentation miss. His heuristic depends on that selection process; looking unlike an expert is not itself evidence of competence.

education · psychology↗
Heuristicsintermediate

Suspended judgement

Suspended judgement is a key principle in brainstorming where no evaluation of ideas is allowed during the session. It encourages free expression of ideas without fear of criticism, allowing even seemingly ridiculous suggestions to be put forward.

education · psychology↗
Heuristicsintermediate

System 1 and System 2 (Dual Process Theory)

Dual-process accounts distinguish fast, automatic, intuitive System 1 from slow, deliberate, analytical System 2. Taleb argues that reasoning errors often arise when we believe we are using System 2 while relying on System 1.

business · psychology↗
Heuristicsintermediate

Take Bearings (Navigation-based Information Evaluation)

Before evaluating an unfamiliar claim in detail, get an overview from sources that summarize the relevant research. Compare their expertise, evidence, dates, and degree of agreement. That context helps you judge what a single paper adds and where uncertainty remains.

technology · education↗
Heuristicsbeginner

Take Care of Yourself

Stress can make it easy to neglect sleep, exercise, and other needs. Making time for rest and activities you enjoy can help you cope.

health · psychology↗
Heuristicsintermediate

Take the Best

Take the Best is a fast and frugal heuristic that searches for cues in order of their validity and makes a decision based on the first discriminating cue, rather than integrating all information. It is similar to Minimalist but uses the highest-validity cue first.

business · decision science↗
Heuristicsintermediate

Take The Best Heuristic

Take the Best compares two options by checking cues in order of their predictive validity. It stops at the first cue that distinguishes them and predicts from that cue alone. In the studies summarized here, it required far fewer computations than regression and remained competitive when tested on held-out data.

decision science · decision_science↗
Heuristicsintermediate

Take the Best vs. Dawes' Rule in Scarce Information Environments

Under the source’s definition, information is scarce when the number of binary cues is less than log2(N). Its theorem says Take the Best is more accurate than Dawes’ Rule when averaged across the specified possible environments, not necessarily in any particular environment.

decision science · statistics↗
Heuristicsintermediate

Task-Focused Communication with Blues

Erikson advises keeping discussions factual and focused on work with people he describes as Blues. His example emphasizes respecting privacy and allowing personal conversation to develop at the other person’s pace.

business · psychology↗