Red Personality: Demand for Speed
Erikson describes Reds as preferring fast, direct communication. His practical advice is to state the point early and keep discussions focused.
THE IDEA
“DO WHAT I ASKED OF YOU, AS QUICKLY AS POSSIBLE—PREFERABLY, EVEN FASTER THAN THAT”
Erikson portrays Reds as impatient with slow explanations and prolonged discussion. In his color model, they prefer a clear point, concise options, and prompt action.
When working with someone who expresses that preference, agree on the decision and the time available. Keep the conversation focused while making room for information that could change the choice.
When to use it
Negotiating a deadline with a Red boss: Propose an accelerated timeline with clear milestones.
Presenting an idea to a Red colleague: Get straight to the point, avoid jargon, and emphasize immediate benefits.
Working on a team with Red and Blue members: Use structured time limits for discussion, then move to action.
FROM THEORY TO EVERYDAY LIFE
In practice
Meeting with a Red Manager
A manager wants a quick discussion of quarterly results. Participants prepare the key numbers and concise options, then agree on what must be checked before deciding.
Driving with a Red Passenger
An impatient passenger keeps checking the time on the way to the airport. You explain the expected arrival time and available route options while maintaining your normal driving standards.
A MOMENT TO REFLECT
Put it to work.
How does your natural pace affect your interactions with Reds?
In what situations might slowing down be more effective than speeding up, even for a Red?
What strategies can you use to balance a Red's need for speed with the need for thoroughness?
Often confused with
CONTINUE THE CONVERSATION
Source texts
- Surrounded By Idiots (Thomas Erikson)