Skip to main content
Mental Models

Hit by Lightning (Coup de Foudre)

A sudden, intense infatuation or obsession that strikes unexpectedly, often leading to life-changing decisions, as illustrated by Nero Tulip's visceral reaction to witnessing a trader in action.

THE IDEA

Hit by Lightning

Nero Tulip became obsessed with trading after witnessing a strange scene one spring day as he was visiting the Chicago Mercantile Exchange. A red convertible Porsche, driven at several times the city speed limit, abruptly stopped in front of the entrance, its tires emitting the sound of pigs being slaughtered. A visibly demented athletic man in his thirties, his face flushed red, emerged and ran up the steps as if he were chased by a tiger. He left the car double-parked, its engine running, provoking an angry fanfare of horns. After a long minute, a bored young man clad in a yellow jacket (yellow was the color reserved for clerks) came down the steps, visibly untroubled by the traffic commotion. He drove the car into the underground parking garage—perfunctorily, as if it were his daily chore.

That day Nero Tulip was hit with what the French call a coup de foudre, a sudden intense (and obsessive) infatuation that strikes like lightning. “This is for me!” he screamed enthusiastically—he could not help comparing the life of a trader to the alternative lives that could present themselves to him. Academia conjured up the image of a silent university office with rude secretaries; business, the image of a quiet office staffed with slow thinkers and semislow thinkers who express themselves in full sentences.

When to use it

  • Making a career change based on a powerful, visceral reaction to a new field.

  • Deciding to invest in a startup after a compelling pitch that sparks an immediate emotional conviction.

  • Choosing a creative project or hobby that suddenly captivates your entire attention.

  • Recognizing when a sudden passion might be misleading and requires further investigation.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Nero Tulip's Epiphany

Witnessing a trader's dramatic arrival at the Chicago Mercantile Exchange triggered an instant and obsessive desire to become a trader, dismissing alternative careers in academia or business.

02

Startup Founder's Calling

An entrepreneur sees a prototype being demonstrated at a tech conference and is immediately struck by a vision for a new company, abandoning a stable corporate job to pursue the idea.

✳

A MOMENT TO REFLECT

Put it to work.

  1. Have you ever experienced a coup de foudre that dramatically altered your personal or professional path?

  2. How can you distinguish between a genuine, life-changing inspiration and a fleeting excitement that might lead to a poor decision?

  3. What criteria could you use to evaluate a sudden infatuation before acting on it?

Often confused with

CONTINUE THE CONVERSATION

Source texts

  • Fooled by Randomness The Hidden Role of Chance in the Markets and in Life (Nassim Nicholas Taleb)
← More mental models