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Mental Models

Experts and "Empty Suits"

Experts cannot predict rare, high-impact events (Black Swans) but act as if they can, leading to massive forecast errors. The solution is to focus on tinkering and maximizing exposure to positive Black Swans rather than naive prediction.

THE IDEA

Experts and “Empty Suits”

The inability to predict outliers implies the inability to predict the course of history, given the share of these events in the dynamics of events.

But we act as though we are able to predict historical events, or, even worse, as if we are able to change the course of history. We produce thirty-year projections of social security deficits and oil prices without realizing that we cannot even predict these for next summer—our cumulative prediction errors for political and economic events are so monstrous that every time I look at the empirical record I have to pinch myself to verify that I am not dreaming. What is surprising is not the magnitude of our forecast errors, but our absence of awareness of it. This is all the more worrisome when we engage in deadly conflicts: wars are fundamentally unpredictable (and we do not know it). Owing to this misunderstanding of the causal chains between policy and actions, we can easily trigger Black Swans thanks to aggressive ignorance—like a child playing with a chemistry kit.

Our inability to predict in environments subjected to the Black Swan, coupled with a general lack of the awareness of this state of affairs, means that certain professionals, while believing they are experts, are in fact not. Based on their empirical record, they do not know more about their subject matter than the general population, but they are much better at narrating—or, worse, at smoking you with complicated mathematical models. They are also more likely to wear a tie.

Black Swans being unpredictable, we need to adjust to their existence (rather than naïvely try to predict them). There are so many things we can do if we focus on antiknowledge, or what we do not know. Among many other benefits, you can set yourself up to collect serendipitous Black Swans (of the positive kind) by maximizing your exposure to them. Indeed, in some domains—such as scientific discovery and venture capital investments—there is a disproportionate payoff from the unknown, since you typically have little to lose and plenty to gain from a rare event. We will see that, contrary to social-science wisdom, almost no discovery, no technologies of note, came from design and planning—they were just Black Swans. The strategy for the discoverers and entrepreneurs is to rely less on top-down planning and focus on maximum tinkering and recognizing opportunities when they present themselves. So I disagree with the followers of Marx and those of Adam Smith: the reason free markets work is because they allow people to be lucky, thanks to aggressive trial and error, not by giving rewards or “incentives” for skill. The strategy is, then, to tinker as much as possible and try to collect as many Black Swan opportunities as you can.

When to use it

  • A startup founder allocates resources to multiple small experiments rather than a single detailed business plan, increasing the odds of hitting a breakthrough.

  • A policy maker acknowledges the unpredictability of social systems and designs flexible regulations that can adapt to unexpected events, rather than rigid five-year plans.

  • An investor diversifies across many uncorrelated assets, knowing that a few will yield outsized returns, instead of trying to pick the winning stocks.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Venture Capital and the Power Law

A venture capitalist invests in dozens of startups, knowing that most will fail but a few will become massive successes. Instead of trying to predict which startup will win, the VC maximizes exposure to potential positive Black Swans by investing broadly and tinkering with portfolio companies as they grow.

02

Scientific Discovery Through Serendipity

Alexander Fleming discovered penicillin by accident when a mold contaminated his petri dishes. He was tinkering in his lab and recognized the opportunity, rather than planning to find a wonder drug. Major breakthroughs often emerge from unexpected events outside a research plan.

✳

A MOMENT TO REFLECT

Put it to work.

  1. How can you set yourself up to collect positive Black Swans in your career or personal life?

  2. Think of a time you were certain about a prediction that turned out completely wrong. What can you learn from that experience about the limits of prediction?

  3. Identify an area where you or your organization relies heavily on planning and forecasts. How might shifting to more tinkering and experimentation improve outcomes?

Connected ideas

Another lens can bring the same problem into focus.

Often confused with

References

  1. The Black Swan: The Impact of the Highly Improbable — Nassim Nicholas Taleb (2007)

CONTINUE THE CONVERSATION

Source texts

  • The Black Swan The Impact of the Highly Improbable With a new section On Robustness and Fragility (Nassim Nicholas Taleb)
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