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Heuristics

Using Analogies as Provocative Devices

Analogies are used as provocative devices to force new perspectives on a problem. They need not fit perfectly; mismatches can stimulate creative thinking.

THE IDEA

Choosing an analogy

It might be thought that the method would only be of use if a particularly apt analogy were chosen. This is not so. The analogy does not have to fit all along. Sometimes it is better when it does not fit for then there is an effort to relate it to the problem and from this effort can arise new ways of looking at the problem. The analogy is a provocative device which is used to force a new way of looking at the situation.

In general the analogies should deal with very concrete situations and very familiar ones. There should be a lot going on. And what is going on must be definite. The analogy does not have to be rich in processes or functions or relationships for these can be generated out of any sort of analogy by the way it is looked at.

The analogy does not even have to be a real life situation. It can be a story provided the development of that story is definite.

As an analogy for the problem of vertical thinking one might use the story of how monkeys are supposedly caught by burying a narrow mouthed jar of nuts in the ground. A monkey comes along, puts his paw into the jar and grabs a handful of nuts. But the mouth of the jar is of such a size that it will only admit an empty paw but not a clenched paw full of nuts. The monkey is unwilling to let go of the nuts and so he is trapped.

With vertical thinking one grasps the obvious way of looking at a situation because it has proved useful in the past. Once one has grasped it one is trapped because one is very reluctant to let go. What should the monkey do? Should he refuse to explore the jar? This would be a refusal to explore new situations. Should he deny that the nuts were attractive? It would be silly to deny the usefulness of something for fear of being harmed by it on some occasion. Would it be better if the monkey had not noticed the jar? To be protected by chance is a very poor form of protection. Presumably the best thing would be for the monkey to see the nuts, perhaps even grab them, then to realize that the nuts were trapping it, to let go of them, and to find another way of getting at the nuts — perhaps by digging up the jar and emptying it out. So the major danger in vertical thinking is not that of being trapped by the obvious but of failing to realize that one may be trapped by the obvious. It is not a matter of avoiding vertical thinking but of using it and at the same time being aware that it might be necessary to escape from a particular way of looking at a situation.

When to use it

  • In a brainstorming session, ask participants to compare a product to something completely unrelated (e.g., a garden, a symphony) and note where the analogy breaks down to discover novel features.

  • In education, use a game analogy to teach a complex concept, even if the game mechanics don't map perfectly, to encourage students to find creative connections.

  • In conflict resolution, frame a negotiation using a sports analogy, but intentionally highlight where the analogy fails to reveal underlying assumptions and interests.

  • In software design, analogize the system to a kitchen workflow to uncover inefficiencies, even if the equipment doesn't match exactly.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Monkey Trap as Analogy for Vertical Thinking

A monkey is trapped by a jar of nuts because it refuses to release the nuts and free its hand. This parallels how vertical thinking grasps an obvious viewpoint and becomes trapped by it, reluctant to let go even when it would be beneficial.

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A MOMENT TO REFLECT

Put it to work.

  1. Think of a current problem you are facing. What familiar analogy could you apply to it, even if it doesn't perfectly fit? What new insights does the mismatch generate?

  2. How might you deliberately choose an imperfect analogy to provoke a new way of looking at a situation?

  3. Can you identify a time when you were trapped by an 'obvious' analogy (like the monkey trap)? What would have happened if you let go and tried a different analogy?

Connected ideas

Another lens can bring the same problem into focus.

CONTINUE THE CONVERSATION

Source texts

  • Lateral Thinking A Textbook of Creativity (Edward de Bono)
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