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Cognitive Biases

The Narrative Fallacy

The narrative fallacy describes humans' tendency to construct compelling stories to explain events, often ignoring the role of randomness and complexity. It leads to overestimation of causality and underestimation of luck, particularly in Extremistan domains like finance and history.

THE IDEA

Back to Mediocristan

And we may have learned things wrong from our ancestors. I speculate here that we probably inherited the instincts adequate for survival in the East African Great Lakes region where we presumably hail from, but these instincts are certainly not well adapted to the present, post-alphabet, intensely informational, and statistically complex environment.

Indeed our environment is a bit more complex than we (and our institutions) seem to realize. How? The modern world, being Extremistan, is dominated by rare—very rare—events. It can deliver a Black Swan after thousands and thousands of white ones, so we need to withhold judgment for longer than we are inclined to. As I said in Chapter 3, it is impossible—biologically impossible—to run into a human several hundred miles tall, so our intuitions rule these events out. But the sales of a book or the magnitude of social events do not follow such strictures. It takes a lot more than a thousand days to accept that a writer is ungifted, a market will not crash, a war will not happen, a project is hopeless, a country is "our ally," a company will not go bust, a brokerage-house security analyst is not a charlatan, or a neighbor will not attack us. In the distant past, humans could make inferences far more accurately and quickly.

Furthermore, the sources of Black Swans today have multiplied beyond measurability.* In the primitive environment they were limited to newly encountered wild animals, new enemies, and abrupt weather changes. These events were repeatable enough for us to have built an innate fear of them. This instinct to make inferences rather quickly, and to "tunnel" (i.e., focus on a small number of sources of uncertainty, or causes of known Black Swans) remains rather ingrained in us. This instinct, in a word, is our predicament.

* Neither Peirce nor Popper was the first to come up with this asymmetry. The philosopher Victor Brochard mentioned the importance of negative empiricism in 1878, as if it were a matter held by the empiricists to be the sound way to do business—ancients understood it implicitly. Out-of-print books deliver many surprises.

* As I said in the Prologue, the likely not happening is also a Black Swan. So disconfirming the likely is equivalent to confirming the unlikely.

* This confirmation problem pervades our modern life, since most conflicts have at their root the following mental bias: when Arabs and Israelis watch news reports they see different stories in the same succession of events. Likewise, Democrats and Republicans look at different parts of the same data and never converge to the same opinions. Once your mind is inhabited with a certain view of the world, you will tend to only consider instances proving you to be right. Paradoxically, the more information you have, the more justified you will feel in your views.

* Clearly, weather-related and geodesic events (such as tornadoes and earthquakes) have not changed much over the past millennium, but what have changed are the socioeconomic consequences of such occurrences. Today, an earthquake or hurricane commands more and more severe economic consequences than it did in the past because of the interlocking relationships between economic entities and the intensification of the "network effects" that we will discuss in Part Three. Matters that used to have mild effects now command a high impact. Tokyo’s 1923 earthquake caused a drop of about a third in Japan’s GNP. Extrapolating from the tragedy of Kobe in 1994, we can easily infer that the consequences of another such earthquake in Tokyo would be far costlier than that of its predecessor.

The supplied excerpt ends at the heading of the narrative-fallacy chapter; that chapter’s discussion is not included.

When to use it

  • Evaluating investment performance: separating skill from luck by analyzing long-term data and considering alternative explanations.

  • Interpreting news and historical events: questioning the causal stories presented and considering the role of randomness and multiple factors.

  • Business strategy: avoiding overconfidence in attributing success to specific actions without accounting for market randomness.

  • Personal decision-making: recognizing when you are creating a narrative to justify a choice, especially under uncertainty.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Investment success story

An investor attributes their profit entirely to a detailed analysis of the company's fundamentals, constructing a story about management brilliance and market timing. In reality, the returns may be largely due to random market fluctuations or a broad bull market, as the narrative fallacy overlooks the role of luck and statistical noise.

02

Historical narrative of war

A historian writes a compelling account of the causes of a war, focusing on a few key decisions and personalities. This narrative simplifies the complex interplay of economic, social, and random factors, making the event seem more predictable and linear than it actually was.

✳

A MOMENT TO REFLECT

Put it to work.

  1. Can you recall a recent event where you constructed a story to explain an outcome that could have been largely random?

  2. How might the narrative fallacy affect your interpretation of a product's success or failure in a competitive market?

  3. In what ways can understanding the narrative fallacy help you make more rational decisions in your daily life?

Connected ideas

Another lens can bring the same problem into focus.

Often confused with

References

  1. Negative empiricism (mentioned in footnote) — Victor Brochard (1878)

CONTINUE THE CONVERSATION

Source texts

  • The Black Swan The Impact of the Highly Improbable With a new section On Robustness and Fragility (Nassim Nicholas Taleb)
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