The John Whitmore Model
A goal-setting framework that distinguishes between final goals (e.g., running a marathon) and performance goals (e.g., jogging 30 minutes daily). It evaluates goals against 14 requirements, emphasizing attainability and challenge.
THE IDEA
The John Whitmore Model
Am I pursuing the right goal? If you set yourself goals, you should distinguish between final goals and performance goals. A final goal might be “I want to run a marathon”; a performance goal helps you achieve this aim, for example “I will go jogging for thirty minutes every morning.”
The model uses fourteen requirements to evaluate goals. Those requirements are not included in this excerpt.
Goals should be both attainable and challenging. For a simpler starting point, use this ground rule:
KISS – Keep It Simple, Stupid!
The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. – Michelangelo
When to use it
Setting personal fitness or health objectives.
Defining project milestones in a business context.
Establishing academic targets for students or educators.
Evaluating career or life goals for clarity and motivation.
FROM THEORY TO EVERYDAY LIFE
In practice
Running a Marathon
A final goal: 'I want to run a marathon.' A corresponding performance goal: 'I will go jogging for thirty minutes every morning.' The model helps ensure both are realistic and motivating.
A MOMENT TO REFLECT
Put it to work.
What is the difference between a final goal and a performance goal in your own life?
How can you ensure that a goal you set is both attainable and sufficiently challenging?
What would the 14 requirements of the John Whitmore model look like for a goal you are currently pursuing?
CONTINUE THE CONVERSATION
Source texts
- The Decision Book Fifty Models for Strategic Thinking