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Cognitive Biases

Metrification

Taleb criticizes imposing the metric system solely on grounds of rational efficiency. He argues that familiar traditional units can have practical and intuitive value that reformers overlook.

THE IDEA

Metrification

One example of the neomania of states: the campaign for metrification, that is, the use of the metric system to replace “archaic” ones on grounds of efficiency—it “makes sense.” The logic might be impeccable (until of course one supersedes it with a better, less naive logic, an attempt I will make here). Let us look at the wedge between rationalism and empiricism in this effort.

Warwick Cairns, a fellow similar to Jane Jacobs, has been fighting in courts to let market farmers in Britain keep selling bananas by the pound, and similar matters as they have resisted the use of the more “rational” kilogram. The idea of metrification was born out of the French Revolution, as part of the utopian mood, which includes changing the names of the winter months to Nivôse, Pluviôse, Ventôse, descriptive of weather, having decimal time, ten-day weeks, and similar naively rational matters. Luckily the project of changing time has failed. However, after repeated failures, the metric system was implemented there—but the old system has remained refractory in the United States and England. The French writer Edmond About, who visited Greece in 1832, a dozen years after its independence, reports how peasants struggled with the metric system as it was completely unnatural to them and stuck to Ottoman standards instead. (Likewise, the “modernization” of the Arabic alphabet from the easy-to-memorize old Semitic sequence made to sound like words, ABJAD, HAWWAZ, to the logical sequence A-B-T-TH has created a generation of Arabic speakers without the ability to recite their alphabet.)

But few realize that naturally born weights have a logic to them: we use feet, miles, pounds, inches, furlongs, stones (in Britain) because these are remarkably intuitive and we can use them with a minimal expenditure of cognitive effort—and all cultures seem to have similar measurements with some physical correspondence to the everyday. A meter does not match anything; a foot does. I can imagine the meaning of “thirty feet” with minimal effort. A mile, from the Latin milia passum, is a thousand paces. Likewise a stone (14 pounds) corresponds to … well, a stone. An inch (or pouce) corresponds to a thumb. A furlong is the distance one can sprint before running out of breath. A pound, from libra, is what you can imagine holding in your hands. Recall from the story of Thales in Chapter 12 that we used thekel or shekel: these mean “weight” in Canaanite-Semitic languages, something with a physical connotation, similar to the pound. There is a certain nonrandomness to how these units came to be in an ancestral environment—and the digital system itself comes from the correspondence to the ten fingers.

As I am writing these lines, no doubt, some European Union official of the type who eats 200 grams of well-cooked meat with 200 centiliters’ worth of red wine every day for dinner (the optimal quantity for his health benefits) is concocting plans to promote the “efficiency” of the metric system deep into the countryside of the member countries.

When to use it

  • Government policy-making where adopting international standards overlooks local practices.

  • Educational curriculum changes that replace traditional learning methods with 'efficient' ones without considering empirical outcomes.

  • Business decisions to adopt new technologies or processes that are 'rational' but ignore the intuitive workflow of employees.

  • Personal decisions like switching to a new software system that is logically superior but harder to use intuitively.

FROM THEORY TO EVERYDAY LIFE

In practice

01

British Farmers and Pound Weights

Market farmers in Britain fought to keep selling bananas by the pound, resisting the metric kilogram.

02

French Revolution's Metric System

The metric system was born out of the French Revolution's utopian mood, including decimal time and renamed months, but the old system remained in use.

03

Greek Peasants and Metric System

After Greece's independence, peasants struggled with the metric system and stuck to Ottoman standards instead.

04

Arabic Alphabet Modernization

Taleb claims that replacing the mnemonic ABJAD sequence with A-B-T-TH made the Arabic alphabet harder to recite. The passage uses this as an analogy for reform that overlooks learned familiarity; it does not provide evidence for the generational claim.

✳

A MOMENT TO REFLECT

Put it to work.

  1. What evidence would help you compare the benefits of a new system with the familiarity and practical value of the old one?

  2. How can we identify when a change is driven by neomania rather than genuine improvement?

  3. In what areas of your life do you prefer traditional measures over metric ones, and why?

CONTINUE THE CONVERSATION

Source texts

  • Antifragile (Nassim Nicholas Taleb)
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