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Heuristics

Maxim 8 - Making Decisions Under Uncertainty

Consequential decisions rarely offer certainty. Recognizing that limit can help you move past impulsive action or paralysis and make a considered choice.

THE IDEA

When outcomes are uncertain and stakes are high, making a choice is hard. Some people act impulsively; others become paralyzed and make no choice. Recognizing that consequential decisions rarely offer certainty can give you confidence to proceed.

The excerpt introduces maxims for these decisions but does not include the maxims themselves.

When to use it

  • Choosing a medical treatment when outcomes are probabilistic

  • Selecting between job offers in a volatile economy

  • Deciding on a major financial investment with unpredictable returns

  • Deciding whether to relocate to a new city for a job opportunity

FROM THEORY TO EVERYDAY LIFE

In practice

01

Career Choice Under Uncertainty

When deciding between two career paths, you cannot predict the job market or personal satisfaction years in advance. You can evaluate trade-offs, accept the remaining uncertainty, and make a choice without waiting for certainty.

02

Business Investment with Incomplete Information

A startup founder must decide whether to launch a new product despite uncertain demand. They weigh potential risks and rewards, recognize the limits of prediction, and commit to a decision.

✳

A MOMENT TO REFLECT

Put it to work.

  1. How do you typically react when faced with a high-stakes decision under uncertainty? Do you act impulsively or get paralyzed?

  2. What steps can you take to consciously accept uncertainty and still make a confident choice?

  3. Can you recall a time when recognizing that certainty was impossible actually helped you move forward?

CONTINUE THE CONVERSATION

Source texts

  • Maxims for Thinking Analytically The wisdom of legendary Harvard Professor Richard Zeckhauser (Dan Levy)
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