Lateral Thinking
Lateral thinking deliberately changes how a problem is framed, using alternatives, provocation, and unexpected connections to generate ideas. De Bono pairs it with vertical thinking, which develops and evaluates a chosen line of reasoning.
THE IDEA
Difference between lateral and vertical thinking
Edward de Bono distinguishes two complementary ways of thinking. Vertical thinking develops a selected approach through connected steps. Lateral thinking changes the approach itself, deliberately exploring alternatives even when the current one seems adequate.
In de Bono’s model, the mind handles information by creating patterns — repeatable concepts, ideas, images, sequences of thought — and then perpetuates them. This pattern-making system has characteristic limitations. It is good at establishing concept patterns but not at restructuring them to bring them up to date. The sequence in which information arrives powerfully influences how it is arranged, and a workable arrangement may prevent us from considering better ones. A pattern that is useful and adequate can block the emergence of a far better one — a phenomenon of being “blocked by openness.” Established patterns can also create pseudo-problems, trap us within rigid frameworks, or prevent a more effective arrangement of information simply because they work well enough. Lateral thinking exists to compensate for these inherent disadvantages: it restructures old patterns, provokes new ones, and helps us make the best possible use of available information. Lateral and vertical thinking are complementary; skill in both is necessary, though de Bono argues that education has traditionally emphasised vertical thinking.
Vertical thinking is selective, lateral thinking is generative. Rightness is what matters in vertical thinking. Richness is what matters in lateral thinking. Vertical thinking selects a pathway by excluding others. Lateral thinking does not select but seeks to open up other pathways. With vertical thinking one selects the most promising approach to a problem, the best way of looking at a situation. With lateral thinking one generates as many alternative approaches as one can. One may look for different approaches until a promising one is found, but with lateral thinking one goes on generating alternatives even after finding a promising one. Vertical thinking tries to select the best approach; lateral thinking generates different approaches for the sake of generating them.
Vertical thinking moves only if there is a direction in which to move, lateral thinking moves in order to generate a direction. With vertical thinking one moves in a clearly defined direction towards the solution of a problem, using a definite approach or technique. With lateral thinking one moves for the sake of moving. One does not have to be moving towards something; one may be moving away from something. It is the movement or change that matters. With vertical thinking one designs an experiment to show a specific effect. With lateral thinking one designs an experiment to provide an opportunity to change one’s ideas. With vertical thinking one must always be moving usefully in some direction. With lateral thinking one may play around without any purpose or direction — with experiments, models, notation, ideas. The movement and change of lateral thinking is not an end in itself but a way of bringing about repatterning. De Bono expects the mind’s pattern-forming tendency to turn some of that movement into useful possibilities. The vertical thinker says, “I know what I am looking for.” The lateral thinker says, “I am looking but I won’t know what I am looking for until I have found it.”
Vertical thinking is sequential, lateral thinking can make jumps. With vertical thinking one moves forward one step at a time. Each step arises directly from the preceding step to which it is firmly connected. The soundness of a conclusion is proved by the soundness of the steps by which it was reached. With lateral thinking the steps do not have to be sequential. One may jump ahead to a new point and then fill in the gap afterwards. When one jumps right to the solution, the soundness of that solution does not depend on the soundness of the path by which it was reached. The solution may still make sense in its own right. It may also happen that once a particular point is reached, it becomes possible to construct a sound logical pathway back to the starting point — a pathway that could only have been constructed from the “wrong” end. One may need to be on top of a mountain in order to find the best way up.
Vertical thinking follows the most likely paths, lateral thinking explores the least likely. Lateral thinking can be deliberately perverse. With lateral thinking one tries to look at the least obvious approaches rather than the most likely ones. It is the willingness to explore the least likely pathways that is important, for often there can be no other reason for exploring such pathways. At the entrance to an unlikely pathway there is nothing to indicate that it is worth exploring, and yet it may lead to something useful. With vertical thinking one moves ahead along the widest pathway pointing in the right direction.
Beyond these contrasts, lateral thinking is both an attitude and a method of using information. The lateral thinking attitude regards any particular way of looking at things as useful but not unique or absolute. It acknowledges the usefulness of a pattern but instead of treating it as inevitable, sees it as only one way of putting things together. It challenges the assumption that a convenient pattern is the only possible pattern. The lateral thinking attitude involves a refusal to accept rigid patterns and a continual attempt to put things together in different ways. During lateral thinking, judgement is postponed so that alternatives have time to develop. One can be satisfied with the current pattern and still explore others; their usefulness can be assessed afterward. The method of lateral thinking uses information not for its own sake but for its effect. This way of using information involves looking forward, not backward: one is not interested in the reasons that lead up to and justify a piece of information, but in the effects that might follow its use. In vertical thinking, information is assembled into some structure, bridge, or pathway; the information becomes part of the line of development. In lateral thinking, information is used to alter the structure but not to become part of it — much like using a pin to jab someone and make them jump rather than to hold pieces of paper together. Lateral thinking is not stabilising but provocative. It has to be, in order to bring about repatterning. Because it is not possible to restructure a pattern by following its own lines of development, lateral thinking may be deliberately perverse. It may use irrelevant information, or it may involve suspending judgement and allowing an idea to develop instead of shutting it off by pronouncing it wrong.
The practical contexts that especially call for lateral thinking are description, problem solving, and design. These are situations where knowledge is readily available and the emphasis is on the best use of that knowledge, rather than on acquiring more of it. New ideas — whether new inventions, new ways of doing things, new ways of looking at things, new ways of organising things, new ways of presenting things, or new ideas about ideas — are constantly in demand. Vertical thinking is not much help in the deliberate generation of new ideas; lateral thinking is a more deliberate way of setting about it.
Developing skill in lateral thinking requires deliberate practice. It is not enough to appreciate it in the abstract or to regard it as something that only a few creative people use. Setting aside a definite period for teaching lateral thinking — one hour a week throughout education, for instance — is far more effective than trying to gently introduce its principles in the course of teaching some other subject. One uses the same basic techniques over and over again, changing the material but rehearsing the same process. It is the use of lateral thinking that counts, not knowledge of every technique. The best way to acquire skill is to become thoroughly familiar with a collection of tools that are all used to bring about the same effect. Once the lateral thinking attitude is acquired, one no longer has to keep it separate from vertical thinking. The two blend together; at one moment vertical thinking is used, and the next moment lateral thinking is used. Nevertheless, certain occasions — particularly description, problem solving, and design — call for the deliberate use of lateral thinking.
In this model, lateral thinking helps restructure familiar patterns by introducing unexpected information or changing the way a problem is described. Vertical thinking then helps develop and assess the possibilities. Deliberate disruption creates material to work with; it does not establish that the resulting idea will work.
When to use it
Generating several product concepts before selecting one for detailed development.
Reframing a persistent problem when further refinement of the current approach has stalled.
Trying a surprising narrative or visual direction for an advertising brief.
Teaching students to alternate between generating possibilities and checking their reasoning.
Practising the same lateral thinking tool with different material each week.
Questioning a familiar product layout before specifying the next design.
Exploring a business model that would change who pays, what they pay for, or how the service is delivered.
Generating alternative research hypotheses before designing tests that distinguish them.
Giving a team a period for unusual suggestions before discussing feasibility.
Testing whether a different description of a problem reveals overlooked options.
Considering markets outside the customers a business currently serves.
Recombining existing organizational resources before assuming new resources are necessary.
Using a random prompt when a brainstorming group keeps returning to the same ideas.
Exploring a familiar product’s possible uses beyond its original purpose.
Examining the assumptions embedded in the way a strategic choice is presented.
Asking students to find several routes to an answer and then check each route.
Combining an advertising message with an image from an unrelated context.
Adapting a design principle from another industry to a specific user problem.
Using an unexpected word or image to explore a stalled scene in a story.
Generating alternatives to the choices initially presented in a personal dilemma.
Keeping idea generation going after the group finds its first acceptable answer.
Changing the representation of a troubleshooting problem before resuming systematic checks.
Comparing how classmates frame the same task.
Sketching an unusual product concept and identifying what would have to be true for it to work.
Removing a familiar feature in a sketch to explore what function it actually serves.
Examining an advertising convention and deliberately trying its opposite.
Asking whether an engineering constraint is physical, contractual, or simply inherited from an earlier design.
Trying a scene from a different character’s perspective.
Describing a user’s goal without naming the current product.
Reversing the order of a business process to explore a different workflow.
Combining two characters’ conflicting goals to generate alternative plot developments.
Introducing a random object into a design discussion and listing possible connections.
Starting a product workshop with alternative descriptions of the customer’s task.
Separating a recurring organizational problem from the categories normally used to discuss it.
Rearranging lesson material to test a different sequence of discovery.
Exploring what a company would offer if its current revenue source disappeared.
Treating an apparently irrelevant suggestion as a prompt for further ideas.
Using a provocative feature proposal to reveal assumptions about the rest of a product.
Reframing a conflict around each person’s needs before generating possible agreements.
Inviting students to explain why different methods can reach the same result.
Drawing a difficult problem as a diagram rather than discussing it only in words.
Listing alternative functions for an object to examine functional fixedness.
Asking learners to challenge a rule after identifying the purpose it serves.
Combining concepts from different fields and then evaluating the resulting proposal.
Running a short exercise in assumption reversal when a team repeats familiar suggestions.
Considering a different unit of analysis when repeated attempts leave a problem unchanged.
Exploring what changes if a presumed constraint is temporarily removed.
Bringing an analogy from another field into a design review.
Replacing an industry cliché with several deliberately different campaign premises.
Working backward from an engineering goal to identify possible intermediate steps.
Turning a conventional classroom explanation into an investigation students can carry out.
Proposing competing explanations of an observation before committing to a research approach.
Testing different descriptions of user needs before settling on a feature list.
Defining a business by the problem it solves to explore possible new markets.
Asking students to invent a method and then justify whether it works.
Generating more than the initially obvious options before evaluating a personal choice.
FROM THEORY TO EVERYDAY LIFE
In practice
The 9 Dots Problem
The classic nine dots puzzle requires connecting all nine dots with four straight lines without lifting the pen. Vertical thinking would try to stay within the perceived square boundary, but lateral thinking allows breaking that assumption to solve it by extending lines beyond the dots.
Brainstorming a Marketing Campaign
When creating a new marketing campaign, vertical thinking might analyze past successful campaigns and refine them. Lateral thinking would involve provocation techniques, such as reversing assumptions or using random stimuli, to generate novel ideas.
Teaching Lateral Thinking in Schools
A teacher dedicates one hour per week to lateral thinking exercises, challenging students to find alternative uses for everyday objects. Over several months, students develop the habit of looking beyond conventional solutions.
Product Innovation Session
A team uses lateral thinking techniques to brainstorm features for a new smartphone app, deliberately setting aside assumptions about how such apps should work to generate unique ideas.
Declining Sales
A company facing declining sales borrows the format of entertainment live streams for an interactive product demonstration. This is a hypothetical way to explore a different sales experience before deciding whether it merits further development.
Traffic Congestion
A city considers synchronizing traffic lights using real-time data instead of treating additional lanes as the only response to congestion. The new framing opens an option that can be tested against traffic conditions and costs.
The 9-dot problem
A classic lateral thinking puzzle: connect all nine dots arranged in a 3x3 grid using four straight lines without lifting the pen. The solution requires drawing lines that extend beyond the perceived boundaries of the dots, illustrating the need to break out of established patterns.
Brainstorming a new product feature
A product team looks to another field, such as biology or art, for a different way to describe the problem. It uses the analogy to sketch a feature, then checks whether the feature serves a real need.
Generating multiple product design alternatives
A product development team uses lateral thinking to brainstorm unconventional uses for their product, such as repurposing a kitchen gadget as a children's toy, rather than only refining existing features.
Using random stimulus for idea generation
A writer stuck on a plot applies lateral thinking by picking a random word from a dictionary and finding connections to their story, leading to unexpected narrative twists.
Brainstorming a new product
Instead of sequentially analyzing customer needs, a team jumps to an unconventional product idea (e.g., a phone that charges by body heat) and then works backward to identify possible use cases and technical feasibility.
Solving a logic puzzle
When stuck on a puzzle, a lateral thinker might propose a solution that seems illogical at first, then reverse-engineer the steps to confirm it works.
Brainstorming absurd ideas
In a team meeting, instead of listing obvious improvements, ask 'What would be the craziest way to solve this?' This can lead to novel solutions.
Reversing assumptions
A team designing a chair reverses the assumption that sitting should be comfortable. The provocation leads it to consider how furniture might encourage people to change position or stand. Those ideas still need evaluation; the scenario is not a history of the standing desk.
The Nine Dots Puzzle
Connect nine dots arranged in a 3x3 grid with four straight lines without lifting the pen. Lateral thinking is required to extend the lines beyond the imaginary square boundary, breaking the assumption that lines must stay within the grid.
Brick as a Doorstop
A common lateral thinking exercise asks for alternative uses for a brick beyond construction, such as using it as a doorstop, a paperweight, or a makeshift hammer, challenging the conventional assumption that a brick is only for building.
Product Design Innovation
A smartphone design team combines camera, music-player, and GPS functions in a single concept. The exercise illustrates recombination of familiar functions; it does not by itself establish novelty or market success.
Using a pin as a tool vs. a weapon
The text uses the analogy of a pin: in vertical thinking, a pin is used to hold paper together (stable, logical use); in lateral thinking, a pin is used to jab someone and make them jump (provocative, disruptive use) to illustrate how the same information can be used differently for effect.
Challenging a business assumption
A company assumes that customers want faster delivery; lateral thinking would challenge that assumption and suggest that customers might value personalized packaging or a surprise gift, even if delivery takes longer, thereby restructuring the service model.
Using a random word to solve a stuck design problem
A team designing a chair cannot think of new forms. They use the random word 'umbrella' to provoke ideas about collapsibility, curvature, and canopy-like support, leading to a novel foldable chair design.
Provocative statement for business strategy
A company states 'We will give away our main product for free' as a provocation. This breaks the pattern of selling and leads to new revenue models like subscriptions, advertising, or premium add-ons.
Advertising Campaign
Instead of listing product features, a lateral thinking approach might create a memorable story or surprising visual that captures attention and conveys the brand message indirectly.
Product Design
When designing a new smartphone, lateral thinking could involve removing the screen entirely and using voice or gesture interfaces, rather than improving on existing touchscreens.
Redefining a design problem
A product design team is stuck on improving an existing kitchen appliance. They use lateral thinking to redefine the problem from 'making a better toaster' to 'improving the breakfast experience', leading to a completely new product concept.
Business strategy innovation
A company in the transportation industry focuses on incremental improvements to car efficiency. Using lateral thinking, they instead consider the problem of moving people from A to B, leading to investment in ride-sharing and autonomous vehicle technologies.
A MOMENT TO REFLECT
Put it to work.
Think of a recent problem you solved. Where did you develop an existing approach, and where did you change the approach itself?
Which part of a current problem is an explicit requirement, and which part is an assumption you could challenge?
How could your team separate time for generating alternatives from time for evaluating them?
When could you set aside a regular period to practise a lateral thinking technique?
Which technique would you try first on a current problem, and what would you do during the exercise?
How does deliberately using a technique differ from waiting for inspiration?
What unrelated object or word could give you a different starting point?
What does your current framing make easy to see, and what does it leave out?
When might continuing a sound line of reasoning be more useful than changing direction?
What happens if you reverse an assumption you have treated as fixed?
Could you describe a stalled problem in terms of the result people need rather than the tool currently used?
What analogy from another field might suggest a different way to organize the work?
If you already have an adequate answer, what would a substantially different alternative look like?
How could you keep generating alternatives after finding a promising idea?
What could you learn by experimenting without specifying the desired result in advance?
Can you sketch an end state first and then work backward to a possible route?
What evidence would you need to connect an intuitive leap to a defensible solution?
How would you signal that a provocative suggestion is an exercise rather than a proposal for immediate action?
Which unlikely approach have you not explored, and what might make it worth a short trial?
What useful feature could you extract from an idea you initially dismissed?
Which everyday object could you practise describing in terms of several different uses?
How would a customer, technician, or newcomer describe the same problem?
Which constraint would you remove temporarily to see what possibilities appear?
Recall a useful insight. What changed in the way you represented the problem?
Could changing the order of the steps suggest a different process?
Which early piece of information still organizes your view of the problem?
If the same information had arrived in a different order, what conclusion might have seemed natural?
What rule do you follow because it serves a purpose, and what rule mainly reflects habit?
How could information that currently supports your plan instead be used to challenge its structure?
How long could you suspend judgement on an awkward idea while exploring what it suggests?
What recurring problem might be created by the way you categorize the situation?
Which two ideas rarely discussed together could you juxtapose?
In de Bono’s model, familiar patterns can crowd out alternatives. Where do you notice that tendency in your own thinking?
What logical checks would you apply after generating an unconventional option?
What assumption would a newcomer be most likely to question?
What would a random-entry exercise add that another round of ordinary discussion would not?
When you last tried to create an idea, which deliberate step helped?
What small experiment could compare an unconventional idea with your current approach?
How will you decide when to stop exploring and begin developing an option?
What alternative would remain available if your preferred solution became impossible?
Which part of a familiar process could you rearrange without losing its purpose?
Write three different descriptions of a design challenge. What options become visible under each description?
Often confused with
References
- Lateral Thinking: A Textbook of Creativity — Edward de Bono (1970)
- Lateral Thinking: Creativity Step by Step — Edward de Bono (1970)
CONTINUE THE CONVERSATION
Source texts
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)
- Lateral Thinking A Textbook of Creativity (Edward de Bono)