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Mental Models

How Red People Are Perceived

In Erikson’s color framework, Red describes a forceful, task-focused style. He discusses how requests for candid feedback can conflict with an angry response, leaving colleagues reluctant to speak honestly.

THE IDEA

How Red People Are Perceived

If you ask other people about Reds, you might get a different picture from the one the Red gives of himself. What a surprise! My own private research shows that Reds are surrounded by more idiots than the rest of us. Many people will agree with what you have read up to now about Reds, but I have also heard other comments. Usually, they express this when the Red is not in the room because they are afraid of his fiery temper. You’ve heard him say that he wants to hear the truth. Over the years, he’s bellowed into our ears “Say what you think!” But as soon as you do, you find yourself in the middle of a heated discussion with an angry Red. This means that what you are going to read now will often be completely new for many Reds. Not many of us have ever been able to make these points to a Red before. It takes way too much energy.

Some people say that Reds are just belligerent, arrogant, and egotistical. They are perceived as unyielding, impatient, aggressive, and controlling.

I don’t think this is necessarily correct, but I’ve even heard people speak about people with Red behavior as dictatorial and tyrannical. Suddenly the picture isn’t as flattering. The born leader reveals his blemished side.

First of all, let me say this: Nothing said previously would necessarily bother a Red, because he is more task oriented than relationship oriented. Besides, everyone else is wrong. But let’s see what everyone else has to say.

When to use it

  • Managing a team with a Red-dominant member: Learn to deliver feedback in a way that minimizes defensive reactions.

  • Improving cross-personality communication in the workplace by understanding how Reds are often misunderstood.

  • Self-reflection for Reds: Recognize how your behavior might be perceived and adapt to build better relationships.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Red Boss Asking for Feedback

A Red manager often tells their team, 'I want to hear the truth, say what you think.' However, when an employee offers constructive criticism, the Red manager reacts defensively and angrily, leading to a heated argument. The team learns to avoid giving honest feedback, despite the manager’s stated preference.

02

Perception of Reds in Meetings

During a meeting, a Red team member interrupts others, insists on their own ideas, and dismisses alternative viewpoints. Colleagues perceive them as arrogant and controlling, while the Red believes they are simply being efficient and decisive.

✳

A MOMENT TO REFLECT

Put it to work.

  1. Think of a time you gave feedback to someone who said they wanted honesty. How did their response affect your willingness to speak candidly again?

  2. How can you balance task-orientation with relationship-building when communicating with a Red person?

  3. In what ways might your own directness be perceived as aggression by others, and how can you adjust your approach?

Connected ideas

Another lens can bring the same problem into focus.

CONTINUE THE CONVERSATION

Source texts

  • Surrounded By Idiots (Thomas Erikson)
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