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Mental Models

How Poetry Can Kill You

The principle that living up to your own lofty words or reputation can lead to fatal consequences, illustrated by the poet Almutanabbi who died because he could not back down from a boast, and writer André Malraux who lived dangerously to match his adventurous writings.

THE IDEA

How Poetry Can Kill You

Ask a polyglot who knows Arabic who he considers the best poet—in any language—and odds are that he would answer Almutanabbi, who lived about a thousand years ago; his poetry in the original has a hypnotic effect on the reader (listener), rivaled only by the grip of Pushkin on Russian speakers. The problem is that Almutanabbi knew it; his name was literally “He who thinks of himself as a prophet,” on account of his perceived oversized ego. For a taste of his bombast, one of his poems informs us that his poetry is so potent “that blind people can read it” and “deaf people can listen to it.” Well, Almutanabbi was that rare case of a poet with skin in the game, dying for his poetry.

For in the same egotistical poem, Almutanabbi boasts, in a breathtaking display of linguistic magic, that he walks the walk, in addition to being the most imaginably potent poet—which I insist he was—he knew “the horse, the night, the desert, the pen, the book”—and thanks to his courage he got respect from the lion.

Well, the poem cost him his life. For Almutanabbi had—characteristically—vilified a desert tribe in one of his poems and they were out to get him. They reached him as he was traveling. As he was outnumbered, he started to do the rational thing and run away, nothing shameful, except that one of his companions started reciting “the horse, the night …” back at him. He turned around and confronted the tribe to his certain death. Thus Almutanabbi remains, a thousand years later, the poet who died simply to avoid the dishonor of running away, and when we recite his verses we know they are genuine.

My childhood role model was the French adventurer and writer André Malraux. He imbued his writings with his own risk taking: Malraux was a school dropout—while extremely well read—who became an adventurer in Asia in his twenties. He was an active pilot during the Spanish Civil War and later an active member of the French underground resistance during the Second World War. He turned out to be a bit of a mythomaniac, unnecessarily glorifying his meetings with great men and statesmen. He just could not bear the idea of a writer being an intellectual. But unlike Hemingway, who was mostly into image building, he was the real thing. And he never engaged in small talk—his biographer reports that while other writers were discussing copyrights and royalties, he would steer the conversation to theology (he supposedly said the twenty-first century will be religious or will not be). One of my saddest days was when he died.

When to use it

  • When evaluating advice from experts or leaders, consider whether they share the risk of the outcomes they recommend.

  • In negotiations, making a bold public statement can lock you into a position—be aware of the potential cost if you need to retreat.

  • When writing or speaking about values, ensure you are prepared to live them out, as others may hold you accountable.

  • In investing or entrepreneurship, if you talk up a venture, be ready to back it with your own resources or reputation.

FROM THEORY TO EVERYDAY LIFE

In practice

01

Almutanabbi's Death

The poet Almutanabbi boasted in his poetry that he was brave and feared nothing, even a lion. When a desert tribe he had insulted attacked his caravan, he initially tried to flee. But a companion recited the boastful lines back to him, shaming him into turning back and fighting, leading to his death.

02

André Malraux's Life

Writer André Malraux lived a life of high-risk adventure to match the heroic tone of his books. He dropped out of school, became an adventurer in Asia, flew in the Spanish Civil War, and joined the French Resistance. His biography suggests he could not stand the idea of being a mere intellectual writer, so he literally put his life on the line.

✳

A MOMENT TO REFLECT

Put it to work.

  1. Have you ever made a public commitment or claim that then forced you to act against your better judgment? How did that turn out?

  2. In what areas of your life do you have 'skin in the game'—where your words and actions must align under risk?

  3. How can you test whether a piece of advice or a principle is genuine (i.e., the speaker has something at stake) versus mere intellectual posturing?

Connected ideas

Another lens can bring the same problem into focus.

CONTINUE THE CONVERSATION

Source texts

  • Antifragile (Nassim Nicholas Taleb)
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