Creativity Skills
Creativity uses imagination and curiosity to approach familiar situations differently and find solutions to problems.
THE IDEA
Creativity Skills
People express creativity through painting, sculpture, drawing, and many other activities. It involves looking at the world differently from how you usually see it. Imagination and curiosity help you find solutions to everyday problems, a process sometimes called “thinking outside the box.” Start by asking why something works or why it does not.
When to use it
Brainstorming innovative solutions for a business challenge during a team meeting.
Generating new ideas for a school project by exploring unconventional approaches.
Redesigning a personal workflow to increase efficiency and satisfaction.
Developing a creative marketing campaign that stands out from competitors.
FROM THEORY TO EVERYDAY LIFE
In practice
Redesigning a Common Object
A product designer reimagines a standard kitchen tool, like a spatula, to include a built-in thermometer and timer, making cooking more precise and convenient.
Solving a Daily Problem
A commuter notices traffic jams and asks why routes are inefficient, leading to a carpool app that matches people with similar destinations.
A MOMENT TO REFLECT
Put it to work.
What is a problem you encounter daily that could be solved by looking at it from a different perspective?
Think of a routine activity—how could you approach it in a completely new way using imagination?
Ask yourself 'why' about a common process to spark a creative improvement.
CONTINUE THE CONVERSATION
Source texts
- Thinking in Systems and Mental Models Think Like a Super Thinker (Dawson, Marcus P)