Control the Enemy
A strategy from combat and conflict that outlines three methods to seize and maintain control over an opponent: attacking first, drawing them in, or matching their attack with superior spirit.
THE IDEA
The best way is to commence with your attack and in this way keep him off balance and on the defensive. The second way is to step back from his attack and draw him to you. The third way is, when you both attack together, to be stronger in spirit. There is nothing else besides these three methods. You either take the lead, hold him off and then take the lead, or force the lead at any given time. This is truly the essence of fighting. Utter resolve is necessary when you are fighting an enemy. In order to beat him you must control the situation, regardless of the method you use. If you do not control the enemy, the enemy will control you.
When to use it
In a competitive market, a company launches a disruptive product to take the lead and force rivals to react.
During a debate, you let the opponent state their case fully before countering with stronger arguments.
In a negotiation deadlock, you match the other party's intensity and determination to break the stalemate.
In team sports, adopting an aggressive formation to dictate the pace of the game.
FROM THEORY TO EVERYDAY LIFE
In practice
Business Negotiation
A startup founder uses the first method by making an aggressive initial offer in a partnership negotiation, aiming to set the terms before the larger company makes its offer.
Sporting Match
A tennis player uses the second method by deliberately dropping shots short to draw the opponent to the net, then lobbing over them to regain control of the point.
A MOMENT TO REFLECT
Put it to work.
Think of a recent conflict in your life. Which of the three methods could you have used to better control the situation?
How can you apply the third method—'stronger in spirit'—in a competitive environment where both sides are equally matched?
What are the risks of always trying to control the enemy, and when might it be better to let the opponent take the lead?
Often confused with
CONTINUE THE CONVERSATION
Source texts
- Musashis book of five rings the definitive interpretation of Miyamoto Musashis classic book of strategy (Kaufman, SteveMiyamoto, Musashi)