Attitudes Towards Lateral Thinking
De Bono argues that deliberate changes to familiar patterns can help generate ideas. A solution’s logical appearance in hindsight does not show that logical analysis was the process that produced it.
THE IDEA
Attitudes towards lateral thinking 3
Because it is so very different from vertical thinking many people feel uncomfortable about lateral thinking. They would rather feel that it is just part of vertical thinking or that it does not exist. Some of the more standard attitudes are shown below.
Although one appreciates the effectiveness of insight solutions and the value of new ideas there is no practical way these can be brought about. One can only wait for them and recognize them after they have happened
This is a negative attitude which neither takes account of the insight mechanism nor of the information imprisoned in cliché patterns. Provocative stimulation* can change the sequence of a familiar pattern; lateral thinking aims to provide that stimulation. Information imprisoned in old cliché patterns can often come together in a new way of its own accord once the pattern is disrupted. It is a function of lateral thinking to free information by challenging cliché patterns. To regard insight and innovation as a matter of chance does not explain why some people are consistently able to generate more ideas than others. In any case one can take steps to encourage a chance process. The effectiveness of lateral thinking for generating new ideas can be shown experimentally.
Whenever a solution is said to have been reached by lateral thinking there is always a logical pathway by which the solution could have been reached. Hence what is supposed to be lateral thinking is no more than a plea for better logical thinking
It is quite impossible to tell whether a particular solution was reached by a lateral or vertical process. Lateral thinking describes a process, not a result. Because a solution could have been reached by vertical thinking does not mean that it was not reached by lateral thinking.
If a solution is acceptable at all then by definition there must be a logical reason for accepting it. It is always possible to describe a logical pathway in hindsight once a solution is spelled out. But being able to reach that solution by means of this hindsight pathway is another matter. One can demonstrate this quite simply by offering certain problems which are difficult to solve and yet when solved the solution is obvious. In such cases it is impossible to suppose that what made the problem difficult was lack of the elementary logic required.
It is characteristic of insight solutions and new ideas that they should be obvious after they have been found. In itself this shows how insufficient logic is in practice, otherwise such simple solutions must have occurred much earlier. In absolute terms it is impossible to prove that a logical pathway could not have been taken if one can be shown in hindsight (except by reference to the mechanics of information handling in the mind). In practical terms however it is quite obvious that the hindsight demonstration of a logical pathway does not indicate that the solution would have been reached in this way.
When to use it
Brainstorming sessions where you intentionally provoke new connections by challenging assumptions or using random stimuli.
Solving a long-standing business problem by deliberately listing absurd or impossible solutions to break existing patterns.
Designing a new product feature by asking 'What if we did the opposite?' or 'How would a child approach this?'
Personal creativity exercises like generating 20 unusual uses for a common object to train lateral thinking skills.
FROM THEORY TO EVERYDAY LIFE
In practice
Attitude 1: Insight is only a matter of chance
One objection treats insight as something we can only wait for. De Bono replies that challenging a familiar pattern can create opportunities for a new arrangement of the same information.
Attitude 2: Lateral thinking is just better logic in hindsight
A logical route can often be reconstructed after a solution is known. De Bono argues that this does not show how the solver found it, or whether following that route beforehand would have been straightforward.
A MOMENT TO REFLECT
Put it to work.
Think of a recent problem you solved — did you use lateral or vertical thinking? How could you have applied lateral thinking to find a more creative solution?
Why do you think some people resist lateral thinking in favor of purely logical approaches? What might be the benefits of combining both?
Can you identify a cliché pattern in your own thinking that might be blocking new ideas? How could lateral thinking help disrupt it?
Often confused with
CONTINUE THE CONVERSATION
Source texts
- Lateral Thinking A Textbook of Creativity (Edward de Bono)